Marketing should be tied directly to
the business outcome.
We built Lantern Media because home improvement contractors were tired of paying agencies for 'cheap lead counts' that generated non-responsive tire kickers and burned out sales reps.
Contractors are deeply underserved by traditional marketing agencies.
Most agencies operate on vanity metrics: impressions, clicks, CTRs, and cost-per-lead. But in high-ticket home remodeling, a $12 lead that doesn't own the property or can't afford a $30,000 project has negative value — it costs your sales team time, gas, and energy.
Lantern Media approaches acquisition as an engineering problem. We build the infrastructure between the ad click and the closed job: high-converting landing pages, interactive qualification logic, 60-second automated response, and direct calendar self-scheduling.
Our Core Commitments
- We measure success in booked sittings and revenue, not clicks.
- We never fabricate results, client logos, or testimonials.
- We build around your actual unit economics and contract margins.
- We integrate seamlessly into your sales team's daily CRM workflow.
Performance Leadership
A specialized team of acquisition strategists, conversion engineers, and sales automation specialists.
Marcus Vance
Former contractor sales director turned performance strategist. Has overseen $18M+ in contractor paid ad spend.
Mohsin Iqbal
Specializes in high-converting interactive landing funnels, Marketing automation, and CRM workflows.
David Zen
Expert in Paid Advertisiment & Marketing has overseen £2+ Million in Ad spent for high-ticket home improvement businesses.
Your marketing budget should create opportunities, not headaches.
Stop paying for raw leads your sales team hates calling. Let's look at what your acquisition system could look like when tuned for qualified appointments and booked jobs.